‘Healthier 4 You™’ Campaign Raises Awareness of Healthy Choices in Convenience Stores

Calgary, AB, Oct. 22, 2018 – The Bridge Youth and Family Services Healthy Together program and Western Convenience Store Association (WCSA) are launching a ‘Healthier 4 You™” initiative with Calgary Co-op. Co-op stores at Kingsland and Auburn Bay are stocking up to 75 products identified by dietitians as healthier than other similar options in the store. The launch marks the continuation of an innovative partnership between the two organizations, both committed to promoting healthy eating and the positive role that convenience stores can play.

Says Andrew Klukas, WCSA President: “Too many people remain unaware that modern convenience stores offer a growing range of healthier food choices.” This program will help change that. “If we can positively influence people’s shopping habits at a young age, then as they go through life they won’t have to face the obesity-related illnesses we struggle with today. We’re excited about playing our part.”

The campaign raises awareness of healthier choices through in-store labeling and educational material. Specifically, Healthier 4 You logos identify snacks and drinks with higher nutritional value according to criteria developed by dietitians. A brochure for customers has label reading tips and steps for choosing healthier items.

Consulting Registered Dietitian Selena De Vries notes, “Many Canadians get too much fat, sodium, and added sugars in their diets.” Simple label reading skills can be very helpful for improving health.

The Healthier 4 You brochure provides tips on understanding sodium, fat, fibre and sugar content in popular convenience store products. Customers look for the orange checkmark logo that identifies products that are a good nutritional choice.

If you’d like to know more about the Healthier 4 You™ campaign contact catherine.nesmith@thebridgeservices.ca

Website: www.healthy-together.ca/H4U
Facebook: https://www.facebook.com/HealthyTogether.ca